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When Vision Becomes Reality

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Dante's picture

Great News for Networkers: Embrane’s 2014 Is Off to a Great Start!

The hype surrounding SDN (Software-Defined Networking) and now NFV (Network Function Virtualization) is widely known.  As one of the first to enter the market of innovative network solutions, I have seen new players enter (and exit) while others have re-positioned themselves to try to get a share of the pie. I’m proud to say that we have remained committed to the vision we laid out at the beginning and are delivering real products to real customers that execute on that vision.

Out of the Mouths of Customers

It’s a busy week to say the least. Not only are we a sponsor of the 2nd Open Networking User Group (ONUG) meeting, we held our inaugural Technical Advisory Board (TAB) meeting. Leveraging the fact that many of our customers will be attending ONUG, we brought together some of the most forward-thinking networking and business professionals from enterprises, service providers and partners to talk about our company, our product roadmap and our ideal use cases.

Evolution Beats Revolution in the Software-Defined Data Center

Last week I participated in the Software-Defined Data Center (SDDC) Symposium and there were a number of interesting conversations generated from the presentations and panels. Topics included thoughts on SDN architectures, how applications are driving changes in the data center and where the money/budgets will flow from with changes in the data center. Craig Matsumoto of SDN Central covered some of the highlights in his piece on “What the SDDC Good for Anyway?”

Applications...Meet Your Network

If you’ve been following Embrane over the past several months, you know we’ve been focusing almost exclusively on differentiating our business in the SDN space by promoting the fact that we have been the only company securing and announcing a steady stream of paying, in-production customers.  As a result, we’ve been placing less emphasis on touting the advancements we’ve made on the technology side. However, since it’s our technology leadership that’s attracting our rapidly growing customer base, it’s time to show off our technology chops too.

All Aboard the Application Train!

It’s been an interesting week so far… and it’s only Wednesday. In just a little over a day and a half, we’ve had hundreds of people stop by our booth at Cisco Live! and I wanted to share a few observations from those interactions:

Infusing Some Reality in the “Land of Make Believe”

As almost everyone in the networking community knows, next week is Cisco Live in Orlando, Florida. And as just about well…everyone knows, Orlando is the home of Disney World, a.k.a. the Land of Make Believe.

There are some that would have you believe that the software-defined networking (SDN) market is the land of make believe as well – lots of buzz words, catchy messaging and pretty PowerPoint slides. Embrane and our customers have a different view.

Know Your Competition: Observations From Structure

I spent the day yesterday at GigaOM’s Structure conference in San Francisco trying to see what my colleagues around the technology world are up to these days. If you have haven’t been to Structure, it’s always a good event – well organized, lots of 20-minute discussions and plenty of networking opportunities. There were definitely interesting nuggets shared from a variety of speakers at the show.

Don’t Hate the Player, Hate the Tools

The other day I came across an article, “Industry execs: Network admins an endangered species,” and I have to say, the headline did its job. I had to read more.

SDN: Stop Differentiating by Names

Why does it happen with every technology cycle? First, there’s a period of great innovation, followed by the introduction of new terms and categories, which is always followed by a frenzy of differentiation-by-acronym. Everyone gets caught up in talking to each other and one-upping each other, instead of remembering why there was innovation in the first place. I call it “the yearbook effect,” and the networking industry and those who work in it, watch it and write about it are fully entrenched in it right now.

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